Active Instagram users all come across business accounts. Although the status of business profiles became available a little over a year ago, a large number of myths, truths and lies have already formed around it. Therefore, in this article I will tell you about the features and differences between Business Accounting and personal accounts for organic Instagram promotion .
We connect a business account
This is very easy to do. The point is to link your Instagram account to your Facebook profile. It is enough to go to the application on your phone, go to your page and click on the three vertical dots in the upper right corner. You will see the "Parameters" section. After that, in the "Account" subsection, select "Edit Profile" and then click on the "Try Instagram Business Tools" tab. Next, a form for logging into Facebook will open in front of you, where you will need to enter your data or register. And voila! You now have a Business Accounting!
But that is not all. In the future, you will need to specify the account category and contact information. But if you are not sure what you need right now, then it is better not to fill out. Since after filling out your address, phone, mail, website and other information will become public. First, specify at least your city.
Speaking of Business Accounting categories. Instagram developers are trying to more or less structure business profiles by this. At the moment there are options such as Personal Blog, Art, Musician / Band and Shopping / Entertainment.
But here, too, you need to think carefully about everything. Because these categories are sometimes not enough to determine your direction and convey the meaning of your page to the target audience. Let's say which category should a photographer choose?
Hopefully Instagram will expand these categories soon. In the meantime, choose the one that is closest to you, but in any case, you can change the category if necessary.