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The importance of homepage in web design

The home page is the most important on your website. And, therefore, you must take care of it and put it in order to make it attractive. In this post we give you all the tips you need to make your home page stand out.

The home page of your website is the business card of your business. Making a good or bad impression on the first page will determine how visitors to your site act from now on. Bringing positive or catastrophic results ...

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Today I am going to talk to you about the guidelines that you must follow in the home web design. And what should you avoid in it so that users do not flee from your site.

What should a good home page include?

The first thing you should do is answer a series of questions and answer them. Take a pencil and paper (or your mobile, if you are more technological) and write down all the “accessories” that you cannot miss on your home page:

What we offer?

When a user enters a new website, they must be able to instantly understand what is offered on it. If the user needs to search to find out what they can get on that website, then you have a problem.

You have to be able to convey as much information as possible in a concise and focused way, without overdoing the use of too many words. Relying on images to transmit is also essential.

Of course, all this important information must always be accompanied by a powerful and very attractive design. That encourages the user to want to interact and know more about your website and what is offered on it. You can visit professionally made websites by Jeznorthweb here.

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HTTPS: You can trust us

More and more users are looking at whether the website they are on is secure or not. If this website also sells products or services, security is much more important. That is why it is essential to have a secure transfer protocol, the famous https lock. One more factor to take into account in your web positioning.

Rest assured that if you are one of the "Unsafe" or "Dangerous", the user will run away.

But in addition to safety, trust is also gained in the look and the design. So, if your website is one of those that seems designed in the 90s, it is still time to consider renewing it.

The visual aspect is very important

And especially at home. The success of a good home page is based on the correct combination of little text, but very persuasive. Along with those visual elements that impact your target audience.

What can you find beyond the home page?

Although we always have the menu to categorize and structure the contents of the web, on the home page it is good to show pills or summaries of the different parts of the web. Make a compendium and stand out from the most important to the least.

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Errors to avoid on your home page

1. Not include logo

I think this first mistake is pretty obvious. But I remember it in case anyone forgets. Your company logo can NEVER be missing. The image of the company must be clear.

Whether the person knows the company or not, the image of it must be clear from the first moment.

2. Don't be slow

If your page takes a long time to load, you are bored. And there are people who do not have much patience. As soon as they see that your page does not load at all, they will disappear as quickly as they came. It is said that between 3 and 4 seconds is the maximum we are willing to wait.

3. I don't want to hear you!

This is probably one of the things that bothers users the most (me personally a lot). You enter a web page and all of a sudden a little song plays ... And most likely it will sound very loud on top of it.

Nobody wants your page to unilaterally decide that it should play music. Putting an automatic video or audio playback will inevitably make users disappear.

4. If I can't see you from my mobile ... forget it

You must be very clear that today users use the mobile more than the computer. Having the best possible home page is of no use to you if it is not optimized for mobile phones afterwards. So keep responsive web design in mind.

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At the text level, since there is less space on the mobile screen, and a conglomeration of words and information may remain if you do not take care of it. And at the image level, it will not be the first or the last time that some pages show images that do not adapt to the size of the screen.

5. This menu makes my head a mess!

The menu must be intuitive, that is, the names you give to the categories make sense and convey relevant information. You can help yourself with tools to know the keywords.

On the other hand, very complex menus are not attractive either. Of course, in some businesses, large menus are necessary, due to the large number of categories they cover. But whenever you can try to make as few subdivisions as possible.

So far everything you need to know to start creating or improving the home page of your website. Do you have any more suggestions or questions? I wait for you in the comments. You can also contact us at Jeznorthweb today for more info.


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